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Google Declares That AI-Generated Content Violates Policies
According to Search Advocate John Mueller, content written automatically using AI writing tools violates Google’s Webmaster Guidelines.
Google’s Search Advocate says AI-generated content is considered spam. John Mueller made the comments during a Google Search Central office-hours hangout. There’s a debate in the SEO community about the use of GPT-3 tools and whether they’re acceptable from Google’s point of view.
Many companies are using AI writing tools and many reputable organizations are using them without issue. However, Google’s systems may lack the ability to detect AI-generated content without the assistance of human reviewers. This raises the question of how Google views the use of these tools in the real world.
Regardless of the tools used to create it, content written by machines is considered automatically generated. Automatically Generated Content (AGC) is against Google’s Webmaster Guidelines and will not be displayed on Google’s sites if it is written in a human-readable language.
People using machine learning tools to generate their content are still breaking the Webmaster Guidelines, according to Google. If Google’s webspam team happens to find it, they’re authorized to take action on it. Can Google understand the difference between content written by humans and that written by machines?
Google’s algorithms aren’t able to automatically detect content generated by language models such as GPT-3. If Google detects automatically generated content, the webspam team could take action. Using AI can help content creators overcome language and literacy barriers, and improve the quality of their writing.
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